Examples of My Work

WHITE ON WHITE

Most e-commerce sites require your main product image to be on a white background. For the DIY photographer this can be a daunting task when your product happens to also be white. When done well, white on white (or even black on black) can look fantastic. The trick to shooting white on white comes down to lighting and being able to cast soft shadows to create depth and structure. The other key thing to remember is that like all the colours in the rainbow, there is no single shade of white. For a great story on discovering the 50 plus shades of white you can read this article by Tim Jones. I once had a "Tim Jones" in my life and he went through a very similar experience of discovery - in the end, I got to paint the walls in colours of my choosing (and they were not white!).